The Delivering Growth Through Wholesale Programme was launched in 2021 to educate and engage with producers on the opportunities provided by the wholesale sector.

Designed by SWA in conjunction with SAOS and Scotland Food & Drink, and supported by the Scottish Government, the initiative equips local Scottish producers with the insights and strategies needed to successfully navigate the landscape of the Scottish wholesale channel.

The training consists of two half-day virtual workshops, followed by bespoke one-to-one support.

What You Will Learn

• Understand the wholesale route to market and how to maximise the opportunity it has to offer
• Understand the true cost savings and efficiencies that wholesale offers your business
• Learn how to develop a Scottish wholesale business strategy
• Gain knowledge, skills, and access support to create your own wholesale engagement plan

As of March 2024, there have been over 230 new Scottish product listings via 59 new wholesale partnerships as a result of the training programme – with both producers and wholesalers working together to bring exciting and innovative products to a wider audience.

To find out more, or to express your interest in the next Delivering Growth Through Wholesale training opportunity, contact us at info@scottishwholesale.co.uk or fill out the form on our Contact Page.

Case Studies